Acing The Undergrad
Project Overview
As a graphic designer, I collaborated with the organization Acing the Undergrad (ATU) to develop a series of visually compelling flyers and marketing materials aimed at increasing awareness and engagement among undergraduate students. ATU was facing challenges in reaching and engaging with its target audience: undergraduate students through minimal marketing for their program.
Design Solution
To address this problem, I created a suite of flyers and promotional materials that highlighted ATU’s mission, services, and upcoming events. The design strategy focused on:
Eye-catching Visuals: Utilizing bold colors, modern typography, and appealing graphics to draw attention.
Clear Messaging: Crafting concise, impactful messages that communicated the value of ATU's programs.
Brand Consistency: Ensuring all materials were aligned with ATU’s brand identity to create a cohesive and professional appearance.
Impact
The redesigned marketing materials successfully elevated ATU’s presence online. As a result, there was a notable uptick in student inquiries and participation in ATU’s programs. The new materials also fostered a stronger brand identity for ATU, making it more recognizable and trusted among students.
